Influencers
SINGAPORE• DUBAI • HONG KONG • SHANGHAI • LONDON • BERLIN • SÃO PAULO
Welcome to the 21st century, where marketing has redefined itself.
To keep up with the most effective marketing strategies and avail of this personal, friendly approach to advertising, we strongly recommend implementing influencers campaigns.
For each campaign, a tailored set of influencers
Our industries include but are not limited to Fashion, Sustainable, Fitness/Sports, Beauty, Lifestyle, Self Love, Families/Motherhood, Travel.
According to your campaign brief, we will propose a set and subsets of influencers, along with the calculus memorial of why these were the selected influencers among all other options.
All of our recommendations are based on data analysis, and we absolutely do not have any conflicts of interest in our proposals.
Our analysis is based on Reach, CPM, and the Effort KPI.
The effort is a KPI developed by us, and it is our main form of ranking influencers.
The Effort KPI
The effort KPI was developed by our team at LUNA to better rank influencers based on reach and the budget requested. The CPM (cost per thousand) is a good place to start an analysis, but it doesn’t really consider the difficulties of making the campaign happen. While two influencers might have the exact same CPM, the best way to rank them would be to prioritize the one with the most reach. The Effort KPI does this, and also identifies when a small influencer is worth the investment.
Every campaign has logistics involved, such as getting the product or service to the influencer, as well as liaising the details of how to portray the brand in their feed. For this reason, sometimes it’s better to invest in an influencer with a slightly higher CPM if that means the campaign will reach more people and minimize the efforts made. Feel free to reach out to our team and enquire about the effort KPI. We would love to present it to you!
The effort KPI is beautifully simple and is used to:
Rank Influencers
Optimize the Campaign
Discover Opportunities
Fully Customizable
You can choose from marketing with micro or macro influencers, as well as a mix of them. We also understand that the brand might have personal preferences that go beyond the analysis and numbers, especially based on the personality of the influencers and the photography style you may be looking for. Considering this, our final package is fully customizable from the number of influencers, which ones, and how many videos, posts, or stories to include.
We are also open to adapting our work to different requests according to the campaigns you may be working on, and adapting our reports with the information you appreciate having. Our goal is to create a long-term, trustworthy relationship with our clients.
We also offer package deals when booking multiple influencers, as well as deciding on different platforms (such as a combo of instagram + youtube).
influencers singapore X hong kong X dubai
